Womens Financial Landscape
The womens’ football landscape is experiencing extraordinary financial growth reflecting interest in Womens’ football. Rights fees are increasing by multiples from cycle to cycle, as spectator levels (TV audiences and live crowds) grow exponentially. However club football in many countries still straddles the different ground between fully professional and semi-professional or semi-professional and amateur. Strategic expansion has to be done carefully to avoid some of the mistakes made in the mens’ professional game and to ensure that both the top of the game (Womens UEFA Champions League), the domestic pyramid and amateur football grow hand-in-hand.
Supporting Data
The UEFA Intelligence Center performs research of the womens’ financial landscape, carefully supporting the UEFA Womens’ football department who have the true expertise. It utilises and links financial data provided by clubs within the UEFA Womens club licensing system as well as ad hoc financial surveys performed by UEFA, National Associations or FIFA. The database links numerous data sets including:
Revenue generation
Costs
Supporter attendance trends
Overlap or stand-alone analysis between Womens and Mens club football structures.
Reported commercial and TV rights deals
National Association financial investment and returns
Example Questions We Can Answer
By combining our network of databases together with professional industry experience, the Intelligence Centre can provide answers to a range of strategic off-pitch football questions.
