Attendances & Supporters

Supporters are the only reason for the existence of professional football. Without supporters willing to spend their money, football would be amateur. Traditional match attending supporter measures such as attendance levels and stadium capacity utilisation remain important barometers of the underlying health of a club / league / national team. Other traditional indirect measures of supporter levels such as surveys or sponsor values provide other benchmarks for wider levels of support. In recent years the capturing of data through social media and web registration have provided better profiles of the wider non-match day going fan levels of clubs and national teams.

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Supporting Data

The Intelligence Centre Supporter database brings together and links many different types and sources of supporter data. From publicly available data and data feeds (EFS, OPTA, Similarweb) to data submitted directly by clubs and leagues to the Intelligence Centre, the best available picture of supporters has been built, The database links numerous data sets including:

Attendances (leagues, cups, national team and UEFA competitions)
European stadium utilisation analysis
Pricing categories and pricing trends
Global and regional supporter concentration analysis
Ticketing income and trends
Social Media analysis and insights
Club, league and NA webpage analysis

Example Questions We Can Answer

By combining our network of databases together with professional industry experience, the Intelligence Centre can provide answers to a range of strategic off-pitch football questions.

Sample Analyses and Trends