Club Revenue Generation
European club revenue generation is a long-term success story with growth year-after-year-after-year. Indeed until the pandemic devastated stadium revenues, the UEFA intelligence Center had documented average top division growth of 8.2% across a twenty year period. The pandemic left a €7billion revenue hole across financial years ending 2020-2022, with less than €1 billion covered by national revenue subsidies. Commercial (TV and broadcast), commercial partner and sponsorship directly generate 78% of European top division club revenues, whether it be directly between clubs and partners or indirectly through league or UEFA level redistributed central contracts. The revenue share of gate revenues might have decreased over the years but the pandemic nonetheless emphasised its’ importance. Outside of the large markets, benefactor donations and other revenue streams like betting levies can be an important part of the revenue mix. Understanding the profile and past and potential future trends in club revenues in each league and national association provide significant insight into opportunities (under exploitation) and risks (over exposure and reliance).
Supporting Data
The Intelligence Center Club Revenue database is unique, in that it analyses property rights and club revenues from both ends. From one side it aggregates reported rights values and timings from the market, including forwards looking deals, and on the other side it analyses the actual net revenues distributed to clubs or National Associations once these flow through their audited financial statements. Headline rights values can be misleading with the ‘devil in the detail,’ and this is why it is crucial that qualitative data always accompanies any quantitative benchmarking analysis. The database links numerous data sets including:
Match day revenues
TV rights UEFA
Shirt & main sponsorship
TV rights (Leagues & Cups)
Kit manufacturer & other commercial categories
Donations & exceptional revenues
Example Questions We Can Answer
By combining our network of databases together with professional industry experience, the Intelligence Centre can provide answers to a range of strategic off-pitch football questions.
